Just a few years ago, Glassdoor was down in the dumps. In a major survey of 150 recruiters by Software Advice, Glassdoor rated lowest for providing “high quality” candidates. Additionally, it was one of the job sites many companies planned to abandon the following year. However, a recent survey has found that Glassdoor is now the fastest growing job site and has the most preferred user experience.
In a time when most job sites are watching traffic decline, Glassdoor has somehow found a way to attract 45 million unique visitors a month. They are the second most visited job site worldwide. What the heck happened? While Glassdoor recently redesigned the look and feel of the site (even unveiling a fresher logo), it is hard to imagine that the new look accounts for the all of the success. The site's redesign, however, does focus on what truly separates Glassdoor from other job sites – personalized reviews, interview questions, salary ranges, and details on company culture that many millennials demand to know before taking a potential job.
Glassdoor’s comprehensive approach to hiring appeals to that new generation of job seekers. Highly skilled technical employees are more willing to switch jobs or start their own business if they are dissatisfied with the current situation. Increased globalization has opened new opportunities for those willing to relocate. New technology creates entire industries every passing year. Young adults don’t simply go into their parents’ business or get a job at the local factory (not that there is anything wrong with either occupation). A growing number of dreamers leave school and want to find like-minded individuals so they can change the world.
The next generation of employees wants to know about their company's values and long-term goals. Most of them are destined to make less money than their parents, and they are willing to give even more back in exchange for happiness and flexibility. Glassdoor offers these job seekers a better overview of companies, many of whom are guilty of posting generic descriptions on multiple sites and waiting for a flood of resumes.
This is not a surprise to Carmel Galvin, chief human resource officer at Glassdoor. She is recently quoted as saying:
It’s no secret that today’s job candidates want more information about jobs and companies, and this is why Glassdoor exists in the first place. By pairing the latest job listings with rich insights about what companies are really like, we are simply putting all the right materials in the hands of job seekers which in turn helps employers save time and money as candidates are self-sorting into the best fitting roles.
With that type of employee-centric approach, it is hard to imagine Glassdoor will be slowing down anytime soon. Their reviews and salary information will now reach an even wider audience as a partner in Google for Jobs. And with that surely comes a sort of vindication for Glassdoor – from worst to first in four short years without changing focus. Glassdoor was always about the open flow of information. Job seekers want more information. They want better information. They want to be more involved in their career path.
For more information on why job seekers are abandoning traditional job sites, click here for our article "Job Bored: HR is losing interest in cookie cutter job sites"